Give your prospects a darn good reason to opt in to your email list for special offers, up coming events, sales, or news. An ever growing email list gives mailing list you a great way to continue contact with your soon to be customers, and it costs nothing! The great thing about direct mail marketing today is that it is unnecessary to blanket mail a zip code, or town.
Your target market can be narrowed down to prospects who most likely will be in interested in your product or service. Simple things like mailing list only homeowners. Then prospects can be further narrowed by age, income, hobbies, or general interests. Do you want to target someone who has little children, or perhaps empty nesters getting ready for retirement?
You can clearly see how taking the time to zero in on your target market can save you money. So when purchasing a mailing list, make sure you get the most bang for your buck - Target! Always focus on how to get your prospects attention mailing list in a split second. Once you have their attention, and hopefully further contact by phone or email, then you have the opportunity to explain all the wonderful benefits of your business.