Editor's introduction: At present, the development prospects of the trendy consumer market are very impressive. The younger generation of consumer groups is growing, and more diversified and open consumption concepts are gradually becoming popular. So how big is the industry opportunity in the trendy consumer market? To capture the appeal of Generation Z, how should brands seize this moment of trendy consumption? The imagination space of the trend market is constantly expanding. With the continuous improvement of consumers' acceptance of trendy culture, the domestic trendy consumer market, which was
has continued to expand its circles, and has grown into multiple segments such as trendy play, trendy beauty, and offline experiential consumption. race track. In each track, not only famous people such as Anta, Peacebird, Perfect Diary, Bubble Mart, MINISO, etc. continue to increase the trend of business, but also new forces enter the circle to have a strong share. For example, Chuangmengtiandi announced that it has received capital increase from Tencent and management, and will enter the field of fashion play; Guangdong Kuike e-commerce, which submitted a prospectus to the Hong Kong Stock Exchange at the end of 2021, has hatched the trendy beauty and fashion business; recently rushed to Weibo In the resignation incident of Che Che, the former vice president of iQIYI, which was sms marketing service hotly searched, Che Che also revealed that his new career is about the exploration of the trend field. So, how big is the potential of the trendy consumer market? What are the growth drivers and opportunities behind it?