According to Edelman's Trust Barometer report, 42% of customers say they have lost trust in many brands. In fact, customer confidence in American companies has steadily declined over the past few years. Trust is earned and must be cultivated over time. This is tricky, especially for new brands that have little experience. So how can you establish that with your own audience to not only attract customers, but also build brand loyalty for years to Phone Number List come? Let's talk. Define your brand voice and stick to it Every business has a personality.
There are words you would use to label a brand that could easily be used to describe a person. For example, what is the Apple brand voice? Perhaps you would say simple, sophisticated, innovative. What is Harley-Davidson? Robust, robust. And Coca-Cola? Fun, sparkling, classic. Whether you've just launched your brand or you've been around for a while, there's no better time than the present to really define your voice. Failure to Phone Number List do so means your marketing will be sporadic, confusing, and ultimately harmful. According to the Lucidpress report, inconsistent messaging can hurt your brand's credibility and make it much harder to generate leads or sell.
Impact of inconsistent use of the mark Make sure your whole team (not just the marketing department) is on the same page when it comes to establishing and communicating your brand voice. Clearly define your niche and research your audience to Phone Number List determine what will best connect with your customers, then come up with ways to implement that brand voice into every piece of business content. Incorporate lots of user-generated content (UGC)Your customers won't always believe what you say. But, they will trust what others say about you. 85% of shoppers place online reviews from complete strangers on the same level of trust as a recommendation from a friend.