Just a few months ago, it would have seemed impossible to imagine a world in which everything from local dive bar gigs to major festivals would disappear. Yet here we are, right in the middle of a pandemic that has more or less canceled the rest of 2020.Between social distancing requirements, stay-at-home orders, and no real idea when live shows will once again become a viable source of revenue, it's never been more important to turn to online solutions for engagement and fan revenue.Yes, these are scary and totally unpredictable times we are living in right now.
But you are a musician; you have creativity and resilience in your blood, and you will do well on the other side.As you've probably noticed, tons of artists have flocked to live streaming over the past few weeks, and for good reason. It's one of the most effective and C级执行名单 reliable ways to maintain a sense of community with your fans and give them the opportunity to support you.So we've put together this guide to live streaming for musicians to walk you through it all step by step.What should musicians broadcast?Live performances are the most obvious and are usually a safe bet for a stream, but this is a great time to get creative and experiment with different formats or subject matter . There are many interesting and fun ways to engage with your fans and get them excited to tune in.“We live in a time when people want to know artists for who they are, not just what they do,” says Kendall
Creedon, director of music and live at Scale Management. “Live streaming is a great way for your audience to really interact with you as a person and start seeing parts of your personality that they may not have known before. Once they start following you for you, they will become those die-hard fans that every artist dreams of having.Songwriting sessions, home studio tours, masterclasses, Q &As - if you're comfortable sharing it, give it a try! You never know what might resonate with someone watching. You can even mix and match - maybe play a few songs and then pause to chat with the audience for a few minutes while you read the comments section to shout people out and answer questions.