The trend of short video is far from the past, and in 2020, the competition has just begun. Looking back on the past 2019, the growth of the entire mobile Internet market has further slowed down, and the year-on-year growth rate in March fell below 4% for the first time. However, short video is still the only growing star-level application field in the mobile Internet market, and the Internet Queen report also shows that short video is the only growth entry for Internet time dividends.
From April 2017 to April 2019, China's short video The average daily usage time of video apps has grown from less than 100 million hours to 600 million hours, a two-year growth rate of 600%. Looking back at 2019, short videos maintained job title email list a pattern of "two superpowers and many strong". From QuestMobile's 2019 data, it can be seen that the three short video products of ByteDance have nearly 590 million deduplication users; Kuaishou users reached 340 million, Tencent Micro The short video products of TV and Baidu are also rising year-on-year. On the whole, Douyin Kuaishou's top two heads have been stabilized and ranked first in the first echelon.
The iResearch index also shows that in addition to the position of "Pipi Shrimp" being replaced by "Tencent Microvision", in October 2019 Among the monthly independent devices of short video apps, the ranking of the top ten and the monthly ranking of independent devices of short video apps in January 2019 have hardly changed. Therefore, Baidu-based short videos and Tencent-based short videos may still be unable to shake the influence of Douyin and Kuaishou in 2020. In the past year, various giants have mentioned short video to their core strategic position, and invested heavily and resources to promote user growth, but the possibility of short video growth slowing down in 2020 is becoming more and more likely.
According to QuestMobile's 2019 semi-annual report, the number of short video users has exceeded 820 million, with a year-on-year growth rate of over 32%, which means that 7.2 out of 10 mobile Internet users are using short video products, and the number of active users of short video and online video shrink further. 01 Going overseas and sinking, the battle for the incremental market of short videos will continue in 2020According to QuestMobile's "China Mobile Internet 2019 Semi-annual Report", the monthly active device scale of China Mobile Internet peaked at 1.14 billion, and the number of Q2 users in 2019 dropped by nearly 2 million in a single quarter.
The entire Internet industry has either turned to sinking markets that have not been fully tapped, or turned to overseas markets. Players in the short video industry also focus on the C-side competition and focus on the two incremental markets of sinking and going overseas. Domestic players have realized that in the short video industry, China leads the world. Going overseas early will make it easier to win the dividends of overseas incremental markets. This is exactly the case. ByteDance’s TikTok, Kuaishou’s Kwai, and YY and Tencent systems , Ali Department and other products have been deployed overseas.
According to overseas sources, TikTok has further swept countries in overseas markets. TikTok has repeatedly topped the overall list of the local App Store or Google Play in Japan, the United States, Thailand, Indonesia, India, Germany, France, and Russia. According to data from Sensor Tower, an international application market research institution, in September this year, TikTok occupied the top three of the Apple App Store in the United States for many times.