We hear it all the time. As a marketing agency exclusively focused on professional services, Hinge has these kinds of conversations on a daily basis. For good reason. In 2013, more than 70% of buyers said they turned to Latest Mailing Database their personal network when they needed a new service provider. While referrals remain the primary search method for professional services, less than 60% of buyers today ask for referrals, down from 15%.Why has there been such a dramatic change? Today's buyers of professional services have embraced digital techniques. With decreasing levels of visibility in the market, it is becoming increasingly important for businesses to maintain a visible online presence.
LinkedIn has more than 575 million members worldwide, including more than 177 million in North America alone. It goes without saying, any professional who wishes to develop, monitor and nurture connections must have a presence on the go-to Latest Mailing Database social media network for business. But it's really about more than just "being there. "To get the best return on your (time) investment, some factors matter more than others. The ultimate goal, as always, is growth – personally and professionally.1 . look at the room Like all technology, LinkedIn and social media as a whole serve to replace or augment less digital aspects of life. You can and should do better. Think of your headline as the words that follow a first handshake.
It is generally accepted that with networking and business development, a positive first impression can make the difference. Now consider this scenario – You are entering the event hall of the most important conference of the Latest Mailing Database year. I'm guessing you don't look like you're up until 4am at a client mixer (even if you were!) and you're certainly not wearing a tank top. No, you're dressed, Barney Stinson style, with a pocket full of business cards and those all-important conversation notes memorized. It's time to go. LinkedIn uses your current position in your organization as the default title for your profile. It's cool if your goal is to disappear into those nearly 600 million profiles. Keep it to 120 characters or less and be sure to describe what you do and how you are different.