It is already proven that 92% of adults on the Internet use email, and 61% of them use it on a daily basis , according to research by Pew Research .
On top of that, an email is 40 times more effective Jewelry Retouching Service at acquiring new customers ( Campaign Monitor ) and your message is 5 times more likely to be seen ( Radicati ) when compared to social media.
Based on these and other statistics, we are going to address in this post what are the characteristics and advantages that email marketing can offer your educational institution.
Email Marketing X Newsletter X Spam
Before going into detail regarding the email marketing strategy, we are going to define some concepts that can often be confused: email marketing, newsletter and spam do not mean the same thing. Know the differences between each one:
A newsletter is a type of email marketing produced with a fixed frequency and that usually addresses topics such as news, news and curiosities about the best blog posts of your institution, for example:
If your IE is a university with various courses and a large number of students, having a weekly newsletter can be very welcome due to the volume of information you have to spread. However, if you work in a small English course, which generally has a smaller number of students, a monthly newsletter can meet your demand.